It is just “What matters, when it matters most”. Since our inception in 1988, the only aim that drives us is to help our clients understand consumers.
Whether is it developing new products, communications, or brands, our belief is that everything flows from a profound and authentic understanding of consumers’ complex needs and desires.
With a well diverse team, possessing a deep empathy for the social context and clear understanding of the marketing issues, interpretation of the findings is derived without a bias view. We ensure our team is equipped with multi-disciplinary skills to approach issues with a multi-dimensional perspective. We dare to question preconceptions and find ways to rethink things.
Our office is deeply rooted with Asian researchers to gain greater depth and insights into different Asia countries nuances.
Collaborating with clients on all aspects of the Marketing Life Cycle
Scientific models and programmes has been developed to analyse the market in creative and breakthrough ways. With a strong belief that market research solutions must be holistic and help look beyond only specific problems, brands and products are made stronger and never compromised.
Product & Service Innovation
Interactive Response System
A method that combines the rigor of quantitative measurement and in-depth nature of qualitative exploration. It allows the collection and tabulation of data in real time so that results are available immediately. Concepts, products, packaging. Advertising and promotional items can be tested in any format.
It allows clients and agencies to refine concepts and develop new ideas for testing while the research is in progress. It is also ideal for projects with short time frames and tight budgets.
Product & Service Innovation
Forward Positioning Research
Provides strategic breakthroughs for brands to differentiate themselves in a crowded market. It searches beyond conventional views and stagnant categories to surface fresh viewpoints about how brands can serve unmet needs through qualitative sifting of ideas followed by quantitative pinpointing of values. It has been used successfully over the past 25 years across many product and service categories in more than 25 countries in Asia, Australia, Middle East, Eastern and Western Europe and the Americas.
Understanding Market Opportunities & Consumers
Focusing on understanding the emotional bond between consumers’ environment, cultural values and the social consciousness which bind them to certain behavioural patterns. The research recognizes that a consumer is multi-faceted; who is at once a personal consumer of perfume, a family consumer of toiletries, a corporate consumer of high speed printers. The research goes beyond understanding the apparent (behaviour and rationale) into understanding the latent aspirations, objects of admiration and lifestyle orientations.
Optimising User Experience
Usability testing is conducted in the key areas of improving functionalities and product design in the IT sector, driving e-commerce sales, testing social media and learning APPs. Our approach starts by understanding the target segment, their usage behaviour, current experience and reactions to the test product(s).
At the product level, we look at understanding likes/dislikes and preferences of product features through in-depth consumer feedback. Through conjoint testing, we can compare and contrast specific features/ benefits. This enables us to identify unique value propositions compared with similar products in related categories.
Brand Positioning and Monitoring Brand Health
Brand Equity & Advertising Monitor determines the effectiveness of a brand’s past marketing activities and predicts the potential market share – which is the ‘real potential’ of the brand. It tracks and benchmarks brand equities together with competitors’ and market activities.
We Seek To Deepen Rather Than
Widen Client Relationship
70 – 80% of our business comes from our top clients. We build relationships.
The Best Clients
Are For Life
Almost all of the clients who were with us on day one are still working with us today!
Assern as the ‘Local Hero’
Our accolades include winning the leading local market research agency in the Marketing Magazine’s Agency of the Year Awards since 2000 and winning Advertising + Marketing Magazine’s Agency of the Year Silver & Bronze awards since 2010
Do you have what it takes to be part of the team?
- I’m curious and always want to learn more
- I can think on my feet and write well
- I have a “I can” attitude
- I strive for excellence
- I always have a Plan B because anything that can go wrong, will go wrong
- I can keep a secret because confidentiality and discretion are sacred
- I’m prepared to hit the ground running
If you Interested to the above Services and fill up the form below.
Stay in touch!
Plaza Jayamuda, Jalan Pelanduk Putih, Taman Angkasa Nuri, D4-5, 75200 Melaka, Malaysia
Tel: 013-308 3789
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